The assignment was to take a preexisting product that has a label and to redesign it, while keeping with what the company is already marketing themselves as. I chose a seasonal ale "Imperial Pumpkin Ale" by a microbrewery in Pennsylvania.

The actual label has a mascot on it, so I kept with this idea and created four new mascots. These were created by collecting images of paintings of royalty and using different parts of their bodies to make "new" people. I then letter-pressed "Imperial Pumpkin Ale" for the name.